Hydrating hop heads at LA Beer Week

What an incredible day and venue for the #LABW7 festival Saturday at Exposition Park Los Angeles. Thank you to all who came by and sampled our hop water. It was so gratifying to see the faces of people trying it for the first time. It typically started with an “I am intrigued” and ended with “that’s amazing, it’s so refreshing, not what I expected, can I have some more and finally where can I buy some?”

We had a steady flow of people coming by the booth in the beginning, but mid festival until the end we had line ups of people.  Many who came up said they were told by their friends that they had to go over and try the hop water. Overall the event was confirmation that we are onto something.  It totally boosts my confidence as I work to convince skeptical distributors and retailers that hops can be enjoyed on more occasions than in craft beer.

Cheers!

Paul Tecker

Founder & Brewer H2OPS hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

 

Zero alcohol?

So how can it be that h2ops hop water doesn’t have any alcohol? Well it helps to understand where alcohol comes from.  In beverages, the source of alcohol is from sugars, which are fermented by yeast, which in turn produces alcohol.  Our hop water may be loaded with hops, but there are no fermentable sugars or yeast and therefore no alcohol.

Interestingly, some non-alcoholic (NA) beers start out as alcoholic beers and through a process of high heat, most of the alcohol is removed…along with a lot of the flavor.  After this removal process, there is typically some alcohol remaining. 0.5% is the legal limit to be considered a NA beverage in the US. Despite being below the limit, regulations require a person to be 21 years or older to purchase NA beer. h2ops hop water is not a beer or even a NA beer by any definition. Our unique hop water is simply brewed hops and sparkling water and is an innovative new part of the flavored water category.

Cheers!

Paul Tecker

Founder & Brewer H2OPS hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

h2ops hop water design

We have received many compliments on our hop drop graphic and  h2ops hop water label, so I thought it would be cool to give credit where it is due. Ross Buswell at Atmosphere Design is the artist who created the h2ops graphics and label. Ross has some pretty amazing craft beer brand work in his portfolio and was even featured in a new book called “cool beer labels.”  Although the craft beer work was impressive, he assured me that this innovative hop water work was in his wheelhouse.  I think you will agree that he did a phenomenal job. The distinctive water drop icon is a cross between a hop and a water drop and to me has just the right feel and is crazy creative.  Accordingly, we have taken steps to register the h2ops hop drop as an official trademark and plan to use it more and more in our packaging and logo merch.

Cheers!

Paul Tecker

Founder & Brewer H2OPS hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.