So I thought it would be interesting to post some more information on what is hop water and what others are doing with hops in beverages. To update my knowledge, I spent quite a few hours on Google and it seems that “hop water” is a long established generic term for hops and water and is sometimes used for various health reasons. The CVS Pharmacy website for instance discusses generic “hop water” and details studies outside the US on its possible health benefits. The FDA considers hops as generally recognized as safe, but marketable health claims have not yet been substantiated. Personally, I believe our hop water should be enjoyed simply as a refreshing zero alcohol, zero calorie, flavored water.
So what other hop water beverages are out there besides our h2ops? Not many, but I can report that there are a few entrepreneurial hop flavored, sugar sweetened sodas, tonics and supplements using the generic term hop water. It’s great to see other fellow innovators who share our love of hops. At this point, what sets us apart is that h2ops is simply brewed hops and water in ready to drink bottles and kegs.
It will be fascinating to see what happens in the years to come to this “hop water” category and what other new and innovative uses for hops are discovered.
Cheers,
Paul Tecker
Founder & Brewer H2OPS™ hop water