H2OPS Harvest 2015

To be in the Yakima valley for the hop harvest is on the bucket list of many craft beer brewers and aficionados.  Check!  Visitors to the farms this time of year get to see the towering hop bines at their peak height basking in the warm sun and shimmering with bright green hop cones.  I am 6 foot 4 and I feel like a toddler among these NBA players of the plant world.  Its not only the visual majesty, the complex grassy, piney and floral aromas flow through the hop yards and processing facilities bombarding your senses at every turn. Even the multi-generational hop farmers, who have experienced this cycle all their lives, seem genuinely proud and humbled by the giants they have cultivated. The marveling doesn’t last long however, because pride soon turns to anxiousness, as they prepare themselves for the laborious harvest which will go on 24/7 for the next several months. Yes they even harvest at night so they can get the whole crop picked at its peak. Thank you hop farmers!

Of course this was a “business trip,” albeit one I would gladly pay to attend if it weren’t related to the business of brewing our hop water. I was invited by our co-op of hop farmers YCH Hops for a few days of presentations, which included one by guest hop expert Stan Heyronomous, author of the book For the Love of Hops. I wish I would have brought my book to have him autograph it.

A highlight of the trip was the tour of the renowned Perrault Farms. There I got to walk through experimental hop groves, where they are cultivating future “hop stars” like the recent Simcoe® hop they happen to be harvesting when I was there. If you have ever wondered, hops are not genetically modified. They are cross bread the old fashion way and evaluated for aroma, flavor and other characteristics. Results determine which new varieties are adopted and cultivated.  Interestingly I learned that some farmers use environmentally friendly ladybugs to ward off pests and some plant “cover crops” in-between the rows to reduce weeds. The Perrault family just upgraded their hop separating equipment to a new state of the art system located in the middle of their farm. I was privileged to get a tour and recorded few photographs and a short video on my phone while I was there. So if you ever wondered how hops go from farm to bottle, this is your chance to find out.  Click here to check it out and some other videos on H2OPS Hop Water.

PS: You get extra credit if you can spot the lady bug in the video.

Cheers!

Paul Tecker
Founder & Brewer
H2OPS Sparkling Hop Water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.

The Freedom to Home Brew

On this Independence Day, we give thanks to those in history who were responsible for the Declaration of Independence and the freedoms we enjoy.  While not specifically in the document, we Americans have long enjoyed the freedom to brew and to choose to “drink local.”  This dates back to George Washington, who grew hops and malted barley at this Mount Vernon estate for brewing beer at home.  Expressing his independence and freedom to brew, Washington once wrote:  “We have already been too long subject to British Prejudices. I use no porter (beer) or cheese in my family, but that which is made in America.”

That freedom to home brew went away with prohibition in 1919.  Interestingly when prohibition was repealed in 1933, this freedom was not restored.  It wasn’t until almost 60 years later when Senator Alan Cranston of California wedged the freedom to home brew into HR 1337; a bill which was mostly about taxation on large vehicles and estate and trust taxes.  Credit also goes to President Jimmy Carter who signed the bill into law in 1978.

Shortly after the repeal of what I call “home brew prohibition,” Ken Grossman opened up a homebrew shop in Chico, CA  which eventually led to his founding of Sierra Nevada Brewing.  Many home brewers followed and some opened up craft breweries of their own, kicking off the craft brewing revolution we are enjoying today.

So as you raise a glass in celebration of our independence and freedoms, don’t forget those responsible for our freedom to brew.

Cheers!

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

 

 

 

Hydrating hop heads at LA Beer Week

What an incredible day and venue for the #LABW7 festival Saturday at Exposition Park Los Angeles. Thank you to all who came by and sampled our hop water. It was so gratifying to see the faces of people trying it for the first time. It typically started with an “I am intrigued” and ended with “that’s amazing, it’s so refreshing, not what I expected, can I have some more and finally where can I buy some?”

We had a steady flow of people coming by the booth in the beginning, but mid festival until the end we had line ups of people.  Many who came up said they were told by their friends that they had to go over and try the hop water. Overall the event was confirmation that we are onto something.  It totally boosts my confidence as I work to convince skeptical distributors and retailers that hops can be enjoyed on more occasions than in craft beer.

Cheers!

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

 

Zero alcohol?

So how can it be that h2ops hop water doesn’t have any alcohol? Well it helps to understand where alcohol comes from.  In beverages, the source of alcohol is from sugars, which are fermented by yeast, which in turn produces alcohol.  Our hop water may be loaded with hops, but there are no fermentable sugars or yeast and therefore no alcohol.

Interestingly, some non-alcoholic (NA) beers start out as alcoholic beers and through a process of high heat, most of the alcohol is removed…along with a lot of the flavor.  After this removal process, there is typically some alcohol remaining. 0.5% is the legal limit to be considered a NA beverage in the US. Despite being below the limit, regulations require a person to be 21 years or older to purchase NA beer. h2ops hop water is not a beer or even a NA beer by any definition. Our unique hop water is simply brewed hops and sparkling water and is an innovative new part of the flavored water category.

Cheers!

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

h2ops hop water design

We have received many compliments on our hop drop graphic and  h2ops hop water label, so I thought it would be cool to give credit where it is due. Ross Buswell at Atmosphere Design is the artist who created the h2ops graphics and label. Ross has some pretty amazing craft beer brand work in his portfolio and was even featured in a new book called “cool beer labels.”  Although the craft beer work was impressive, he assured me that this innovative hop water work was in his wheelhouse.  I think you will agree that he did a phenomenal job. The distinctive water drop icon is a cross between a hop and a water drop and to me has just the right feel and is crazy creative.  Accordingly, we have taken steps to register the h2ops hop drop as an official trademark and plan to use it more and more in our packaging and logo merch.

Cheers!

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

How do you pronounce h2ops?

How do you pronounce H2OPS? Is it H2-OPS, just H-2-O-P-S or some other arrangement 2.0? Clearly whoever named this doesn’t understand good branding.  To me, it’s an unconventional drink and an unconventional brand name. A wise person once said, “call me what you want, just don’t call me late to dinner.” H2OPS the brand is kind of like that.  We call it H2-OPS but hey, its up to you.  

Perhaps I am dreaming, but If there were ever two hop waters on the menu, someone might just ask for a “hop water.” The waiter would then ask which brand? I sincerely hope that “H2-OPS” will be the name you call out.   

Cheers!

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

Hop water research

So I thought it would be interesting to post some more information on what is hop water and what others are doing with hops in beverages. To update my knowledge, I spent quite a few hours on Google and it seems that “hop water” is a long established generic term for hops and water and is sometimes used for various health reasons. The CVS Pharmacy website for instance discusses generic “hop water” and details studies outside the US on its possible health benefits. The FDA considers hops as generally recognized as safe, but marketable health claims have not yet been substantiated. Personally, I believe our hop water should be enjoyed simply as a refreshing zero alcohol, zero calorie, flavored water.

So what other hop water beverages are out there besides our h2ops?  Not many, but I can report that there are a few entrepreneurial hop flavored, sugar sweetened sodas, tonics and supplements using the generic term hop water. It’s great to see other fellow innovators who share our love of hops. At this point, what sets us  apart is that h2ops is simply brewed hops and water in ready to drink bottles and kegs.

It will be fascinating to see what happens in the years to come to this “hop water” category and what other new and innovative uses for hops are discovered.

Cheers,

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.
 

Genesis

So what is hop water and how did I come to discover it? It’s actually similar to the story you may have heard about the discovery of green tea. In the case of tea, the story goes that leaves blew off the tea plant into the emperor’s cup of water, he tasted it and it was good. Well I am not an emperor but inspiration came when I was brewing beer one day. I had picked all of the hop cones off my back yard hop bines (not a typo) and had quite a few left over. Perhaps it had something to do with the home brew I was drinking, but it seemed like a good idea to not waste the remaining hops. So I made up a sparkling hop water by brewing the hops with water and carbonated it in my kegerator. Like the emperor and his tea, it was actually good!   This started a 2 year effort (which is still going on today) to brew the perfect hop water. Brewers use many techniques to coax out the complex hop flavors and there are over 100 varieties of hops in commercial use; all with different flavor and bitterness characteristics. This has been no small journey! Currently I use a proprietary blend of northwest hops and some innovative brewing techniques, which seem to have good results.

Thanks for checking out my blog/news post chronicling the creation of h2ops and other ramblings about hops and beverages.

Cheers,

Paul Tecker

Founder & Brewer H2OPS™ hop water

H2OPS and the hop drop logo are trademarks of H2OPS LLC.