Drinking at Work – Fueling Tech Innovation?

We are continually learning about what type of occasions people drink our H2OPS Sparkling Hop Water.  Somewhat surprisingly, several notable tech companies have begun stocking us in their office fridges and offering H2OPS as a non-alcoholic alternative at company parties. No there is no caffeine in H2OPS hop water, but for some reason it seems to fit. Netflix Hollywood had a company event recently with an Oktoberfest theme – dubbed Oktoberflix.” Since it was a lunch event and the company wanted some productive work in the afternoon, they offered H2OPS as their hoppy festive drink.  Google San Francisco now offers us in their fridges alongside other sparkling waters and other non-alcoholic drinks.  They also offer H2OPS as a non-alcoholic alternative at after work events where alcohol is served.  After talking to some of these innovators, they cite a variety of reasons.  Some say the flavor and aroma of the hops is a sensory awakener that recalls time of celebration and hanging out with friends. Rather than making you sleepy, it hydrates and refreshes. But it’s not a beer or even a non-alcoholic beer most say.  It’s something different.  It’s something new and innovative.  Is H2OPS a tech company or beverage company?  I say beverage company, but some in tech may disagree.

Cheers

Paul Tecker
Founder & Brewer
H2OPS Sparkling Hop Water

H2OPS and the hop drop logo are trademarks of H2OPS LLC

My name is Paul Tecker and I am a long time home brewer, craft beer enthusiast and self-proclaimed hop aficionado. For nearly 15 years, I have been involved with the thriving natural and organic beverage industry and continue to be convinced that the future is bright for healthier food and beverages. One of my hobbies is growing hops in my back yard for home brewing. This led to the creation of my H2OPS brand hop water. Although I was born in the Pacific Northwest (where hops flourish) I now make my home in Southern California with my wife and two growing boys.